If you’re selling on Amazon, understanding what customers search for is key to driving sales. With 80% of purchases coming from the top 10 search results, optimizing your keywords can make or break your success. This article breaks down five tools to help you analyze Amazon search volumes, refine your listings, and boost conversions.
Key Tools for Amazon Search Volume Analysis:
- SellerApp: AI-driven insights with daily updates and competitive tracking.
- Helium 10: Advanced features like reverse ASIN lookup and historical trends.
- Ahrefs: Broad SEO capabilities with a focus on Google data.
- SellerSprite: Combines keyword analysis with product tracking.
- Keyword Tool Dominator: Real-time autocomplete suggestions with budget-friendly pricing.
Each tool offers unique features, pricing plans, and levels of market focus. Below is a quick comparison to help you choose the right one for your needs.
Quick Comparison:
| Tool | Key Features | Pricing (USD) | Best For |
|---|---|---|---|
| SellerApp | AI keyword scoring, competitor tracking, daily updates | $250/month+ | Advanced sellers needing detailed insights |
| Helium 10 | Reverse ASIN, historical trends, AI tools | $39–$279/month | Sellers scaling their business |
| Ahrefs | SEO-focused, broader search analysis | $29–$1,499/month | Sellers managing websites and Amazon listings |
| SellerSprite | Keyword analysis, product tracking | Free–$129/month | Budget-conscious sellers |
| Keyword Tool Dominator | Autocomplete suggestions, CSV export | $14–$129 (lifetime) | Beginners or those on tight budgets |
Start with the tool that fits your goals and budget, and remember, keyword optimization is the foundation of success on Amazon.
What is the Best Amazon Keyword Research Tool? | SSP #607
1. SellerApp
SellerApp is a powerful Amazon keyword research tool that pulls data from various sources like Amazon Autocomplete, SERPs, Advertising API, Brand Analytics, third-party data, and its own algorithms to create a comprehensive keyword database.
Its AI-driven keyword scoring system evaluates keyword relevance and buyer intent, helping sellers zero in on terms that drive conversions. According to the company:
"SellerApp combines direct Amazon data, frequent updates, and AI-enhanced analytics to deliver actionable and highly accurate keyword insights."
Data Accuracy and Update Frequency
SellerApp monitors over 135 million keywords across Amazon’s marketplace. The platform updates its keyword database daily, ensuring sellers stay on top of trending searches, seasonal changes, and shifts in cost-per-click or competition. Advanced tracking tools and data-cleaning processes guarantee sellers receive accurate, up-to-date keyword lists that reflect real-time market dynamics. This daily refresh cycle ensures search volume estimates are based on the most current Amazon data and trends. With a 97% customer satisfaction rate, SellerApp has earned trust among Amazon sellers.
US Marketplace Support
SellerApp focuses heavily on the U.S. market, offering in-depth insights into domestic search behavior. This includes estimated monthly search volumes and both real-time and historical trend analyses tailored to the U.S. marketplace .
Trend Analysis and Competitor Tracking
SellerApp shines in competitive intelligence by analyzing over 335 million ASINs and tracking more than 400 million data points to deliver detailed market insights. Its Reverse ASIN tool identifies high-traffic keywords used by competitors. Users can track keyword rankings, Best Seller Rank (BSR), listings, and pricing trends through easy-to-read charts. The platform also monitors how competitor advertising strategies influence sales. For added convenience, a Chrome extension provides real-time competitor analysis directly on Amazon pages.
Pricing in USD
SellerApp offers flexible pricing to meet the needs of various sellers.
- The DIY Professional Plan is available at $250 for six months or $500 for a full year.
- The Smart Plan with Automation adjusts based on monthly ad spend:
- Up to $5,000: $250/month
- Up to $10,000: $350/month
- Up to $20,000: $550/month
- Over $20,000: $850/month
New users can enjoy discounts of up to 40% on Seller plans for their first three months. Managed Services start at $50/month, with individual services priced between $50 and $1,500. These pricing options allow sellers to invest in tools that directly enhance their Amazon listing performance.
2. Helium 10
For sellers targeting the competitive U.S. Amazon marketplace, Helium 10 stands out by offering accurate search volume data and trend analysis. By leveraging Amazon’s vast data with advanced AI, Helium 10 has built one of the largest keyword databases, processing billions of data points every day .
With tools like Cerebro for reverse-engineering competitor strategies and Magnet for discovering new keyword opportunities, Helium 10 helps sellers uncover valuable insights. While it shares some similarities with platforms like SellerApp, Helium 10 sets itself apart with its historical trend analysis and competitor tracking features.
Data Accuracy and Update Frequency
Helium 10 boasts impressive accuracy in keyword data, achieving a 93.5% match rate when compared to Amazon’s Brand Analytics data. Additionally, its sales volume estimates maintain a 74% accuracy rate . For 38.2% of product sales, the platform provides exact estimates, and in cases where predictions aren’t spot-on, they typically fall within a margin of 22 units above or below the actual figures.
This level of precision is particularly useful in the U.S. marketplace, where search trends can shift quickly and unpredictably.
US Marketplace Support
Helium 10 is specifically tailored to the U.S. Amazon marketplace, with frequent updates that reflect real-time search trends and seasonal changes. Its algorithm is designed to analyze normalized search volume, making it ideal for understanding U.S. market dynamics.
Sellers can integrate their Amazon Brand Analytics account with Helium 10 to access advanced metrics like click share and conversion share for individual keywords. This integration provides a deeper layer of insight into keyword performance, helping sellers optimize their strategies for the American market.
Trend Analysis and Competitor Tracking
Helium 10’s Historical Trends feature acts like a time machine, enabling sellers to study keyword performance over extended periods. This tool is invaluable for spotting seasonal patterns and understanding how competitors’ strategies have evolved.
The Cerebro tool allows users to analyze multiple competitors simultaneously, uncovering top-performing keywords within specific niches. Sellers can compare organic and sponsored rankings to determine which keywords drive higher click-through rates.
By integrating with Amazon Brand Analytics, Helium 10 offers a unique edge in trend analysis. As Bradley Sutton explains:
"This is a super, super valuable data point that only Helium 10 has, where it compares Amazon brand analytics data with our keyword tracking data so you can find out which keywords to focus on and which keywords to focus on organic versus sponsored."
Pricing in USD
Helium 10 offers flexible pricing plans to suit sellers at various stages of their journey:
- Free Plan: Limited access to tools for testing
- Starter Plan: $39/month or $29/month with annual billing
- Platinum Plan: $99/month or $79/month with annual billing
- Diamond Plan: $279/month or $229/month with annual billing
For advanced needs, additional features are available through add-ons like Market Tracker 360 (starting at $500/month) and Elite (starting at $99/month). The Starter Plan is ideal for new sellers, offering essential research and tracking tools. The Platinum Plan provides greater flexibility for growing businesses, while the Diamond Plan includes advanced tools tailored for established sellers aiming to refine their Amazon strategies.
3. Ahrefs
Ahrefs is a well-known SEO toolset that excels in keyword research and competitor analysis. Many sellers use it to gain insights into search trends, making it a helpful addition to their toolkit.
Data Accuracy and Focus
Ahrefs shines in keyword research, offering features that complement Amazon-specific tools. However, since it primarily focuses on Google data, sellers need to adapt its insights to fit Amazon’s algorithm. This broader perspective can enhance strategies when combined with tools tailored specifically for Amazon.
US Marketplace Support
For sellers targeting American consumers, Ahrefs provides extensive U.S. market coverage. Its free Ahrefs Webmaster Tools also give limited access to Site Explorer and Site Audit features, which can be especially useful for sellers managing their own websites in addition to Amazon listings.
Trend Analysis and Competitor Tracking
Ahrefs offers powerful tools for competitor analysis, such as site audits and rank tracking, allowing users to understand the competitive landscape beyond Amazon. Its trend analysis features help sellers identify new opportunities and shifts in search behavior, which can inform smarter keyword strategies and product positioning.
Pricing in USD
Ahrefs follows a premium pricing model, with several plans designed to meet varying business needs:
| Plan | Monthly Cost | Key Features |
|---|---|---|
| Starter | $29 | Basic research with limited features |
| Lite | $129 | Essential tools for small teams |
| Standard | $249 | Advanced features for growing businesses |
| Advanced | $449 | Comprehensive tools for agencies |
| Enterprise | $1,499 | Full access with the highest usage limits |
Annual subscriptions often come with discounts, making them a more budget-friendly option for long-term users. However, Ahrefs generally does not offer refunds, so it’s crucial for sellers to assess whether its features align with their specific Amazon research goals.
While the premium pricing might be a hurdle for some, Ahrefs stands out as a valuable supplementary tool for sellers who need broader SEO insights alongside Amazon-focused research tools.
sbb-itb-00a41f0
4. SellerSprite
SellerSprite is an Amazon research platform designed to combine powerful keyword analysis with in-depth product tracking. With a user base exceeding 100,000, it has become a trusted tool for FBA sellers seeking accurate search volume data and competitive insights.
Data Accuracy and Update Frequency
SellerSprite prides itself on delivering over 90% keyword prediction accuracy. It evaluates real Amazon keywords using hundreds of metrics, ensuring sellers have access to reliable marketplace data instead of rough estimates.
The platform updates keyword trends weekly and refreshes its keyword database monthly, offering both current and historical insights. A standout feature is its real-time Chrome extension, which syncs data – like pricing, BSR, and keyword rankings – directly from Amazon.
US Marketplace Support
SellerSprite offers extensive coverage of the U.S. Amazon marketplace, analyzing more than 20 million listings updated daily. It also covers 20,000+ Amazon sub-markets, providing sellers with detailed niche insights.
To enhance its U.S. market analysis, the tool integrates data from sources like Google Trends, Keepa, and Google Shopping Trends. This approach helps sellers understand broader consumer interest patterns alongside Amazon-specific trends, giving a more complete picture of product performance.
Trend Analysis and Competitor Tracking
SellerSprite includes practical tools for trend analysis and competitor monitoring. The Competitor Lookup feature allows users to search for competitors by keywords, ASINs, seller names, or brand names, and view their strategies. This includes analyzing product titles, pricing, monthly sales, and advertising campaigns.
The Product Tracker is especially useful for spotting seasonal trends or monitoring competitor launches. It tracks historical data like sales rank, prices, review counts, and estimated units sold for any ASIN, with performance charts spanning up to 5 years. This long-term perspective helps sellers identify recurring patterns and shifts in the market.
For keyword performance, the Keyword Tracker monitors rankings over time, helping sellers gauge the effectiveness of SEO strategies. Additionally, preset filters like "Rapid-Growth" highlight products with 300+ units sold and 10%+ growth.
The platform also features an AI-powered review summarizer, using OpenAI to extract deeper insights from customer feedback.
Pricing in USD
SellerSprite offers a range of pricing plans, including a free tier and paid options tailored to different business needs:
| Plan | Monthly Cost | Annual Cost | Key Features |
|---|---|---|---|
| Free | $0 | $0 | Basic research with limited queries |
| Basic | $39 | $390 | Essential tools for individual sellers |
| Standard | $79 | $790 | Advanced features for growing businesses |
| Professional | $129 | $1,290 | Comprehensive tools for established sellers |
| Enterprise | $189 | $1,890 | Full access with highest usage limits |
Annual billing offers considerable savings, making it an economical choice for long-term users. The mid-tier plans, priced between $79-$129, provide robust features that rival more expensive alternatives.
Next, we’ll compare these tools side-by-side in our Tool Comparison Chart.
5. Keyword Tool Dominator
Keyword Tool Dominator is designed to pull real-time autocomplete suggestions, generating over 1,000 Amazon keywords in just minutes.
Data Accuracy and Update Frequency
The tool retrieves live keyword data and assigns each a popularity score ranging from 0–100, helping users prioritize effectively. It also offers three modes – Normal, Precise, and Broad – to ensure a wide range of keyword coverage.
US Marketplace Support
Tailored for the US Amazon marketplace, Keyword Tool Dominator allows users to narrow down their keyword searches by specific departments, making it easier to refine results.
Trend Analysis and Competitor Tracking
While its trend analysis is basic, it’s useful for identifying popular keywords and optimizing titles and descriptions. Users can also export data as CSV files for more detailed analysis.
Pricing in USD
Keyword Tool Dominator provides both free and paid options. The free version includes 2 keyword searches per day. Paid plans are structured as follows:
| Plan | Duration | Price | Tools Access | Daily Searches | Daily Suggestions |
|---|---|---|---|---|---|
| Plus | 90 Days | $14 | 1 keyword tool | 50 | 25,000 |
| Pro | 90 Days | $21 | 5 keyword tools | 100 | 50,000 |
| Max | 90 Days | $29 | All tools | Unlimited | Unlimited |
| Plus | 1 Year | $34 | 1 keyword tool | 50 | 25,000 |
| Pro | 1 Year | $58 | 5 keyword tools | 100 | 50,000 |
| Max | 1 Year | $78 | All tools | Unlimited | Unlimited |
For those seeking long-term access, lifetime plans are available: Keyword Tools for $49, E-commerce Bundle for $89, and the full Keyword Tool Suite for $129.
User Feedback
The platform boasts a 5.0/5 rating from 16 reviews, with many users highlighting its affordability and ease of use. One verified buyer, Sebastian Shah, shared his experience:
"Compared to other keyword research tools, this one offers great value for money. It’s accurate, easy to use and has a lot of features. I’ve already seen an improvement in my website’s search rankings since using it."
That said, user experiences vary. While G2 users rate it 4.5 stars for functionality, Trustpilot reviews average 2.8 stars, with some complaints about refund policies.
This pricing model and feature set make it a valuable addition to any keyword research toolkit.
Tool Comparison Chart
To help you decide on the best Amazon search volume analysis tool, here’s a side-by-side comparison that highlights key features, pricing, usability, and overall user satisfaction. Whether you’re a new seller or an experienced one, understanding how these tools perform across different factors can make all the difference.
| Tool | Key Features | Pros | Cons | Pricing (USD) | User Rating |
|---|---|---|---|---|---|
| SellerApp | Keyword Research, Product Intelligence, Keyword Rank Tracker, Profit Dashboard | Offers a wide range of tools, extensive knowledge base, freemium model, and strong customer support | High cost, confusing pricing structure, limited historical keyword data | Managed Service Plan starts at $250/month | 4.7/5 on G2 (39+ reviews) |
| Helium 10 | Keyword Research, Reverse ASIN Lookup, AI Listing Builder, Cerebro, Magnet | Comprehensive toolset powered by AI, supports 14 Amazon marketplaces | Steep learning curve, higher pricing, limited free features | $39–$279/month | 4.1/5 on G2 (169+ reviews) |
| Ahrefs | Keywords Explorer, Site Explorer, Content Gap Analysis | Strong SEO capabilities, detailed keyword data, competitor analysis | Primarily focused on general SEO, lacks Amazon-specific features | Varies by plan | Not specified |
| SellerSprite | Market-focused keyword research, competitor analysis, supports 9 marketplaces | Combines keyword research with market insights, affordable pricing | Supports fewer marketplaces compared to competitors | Free – $79/month | Not specified |
| Keyword Tool Dominator | Real-time autocomplete suggestions, 1,000+ keywords in minutes, CSV export | Budget-friendly, easy to use, generates large keyword volumes quickly | Limited trend analysis and advanced features | $14–$129 (90-day to lifetime plans) | 5.0/5 (16 reviews) |
Key Takeaways
Marketplace support varies significantly: Helium 10 leads with coverage across 14 Amazon marketplaces, while SellerSprite supports 9. This can be a deciding factor depending on the regions you target.
Ease of use is another major consideration. Tools with expansive feature sets, such as Helium 10, often come with a steeper learning curve, requiring time to fully master. On the other hand, Keyword Tool Dominator focuses on simplicity, making it beginner-friendly.
Pricing models reflect different approaches. SellerApp positions itself as a premium option with managed services, while Helium 10 offers scalable tiered plans. For those on a tighter budget, Keyword Tool Dominator provides flexible and affordable options, including lifetime plans.
For those just starting out, freemium options like SellerApp’s entry-level plan or Keyword Tool Dominator’s free tier offer a cost-effective way to explore these tools. Meanwhile, experienced sellers might find Helium 10’s AI-driven features or SellerSprite’s market analysis more aligned with their needs.
Lastly, user satisfaction ratings provide insight into overall performance. Keyword Tool Dominator shines with a perfect 5.0/5 rating (from 16 reviews), while SellerApp’s 4.7/5 on G2 reflects strong positive feedback, despite some concerns about its pricing.
Each tool has its strengths and weaknesses, so the best choice will depend on your specific goals, budget, and experience level.
Conclusion
Choose a tool that aligns with your needs, budget, and growth plans. As Francisco Valadez, VP of Brand Operations at My Amazon Guy, aptly states:
"Without the right keywords, even the best products can remain hidden in the vast Amazon marketplace".
For sellers mindful of costs, Keyword Tool Dominator provides essential insights through its free tier. More seasoned sellers might lean toward the in-depth features offered by Helium 10 or SellerApp. If you’re targeting international markets, SellerSprite stands out with its broad global coverage, while Ahrefs is a great choice for sellers juggling Amazon optimization alongside wider SEO strategies.
Each tool – whether it’s SellerApp, Helium 10, Ahrefs, SellerSprite, or Keyword Tool Dominator – offers its own strengths depending on your goals and analytical needs. The real challenge lies in choosing a tool that complements your specific Amazon strategy.
But remember, tools alone can’t guarantee success. Agencies like Exclusiva Inc can help bridge the gap between data and results. Their 3-step approach combines cutting-edge analytics with tailored support in areas like PPC management, listing optimization, and inventory planning. This ensures your insights are transformed into actionable strategies that boost sales and profitability.
FAQs
How does analyzing Amazon search volume help improve my product listings and boost sales?
Analyzing Amazon search volume allows you to identify high-demand keywords that shoppers are actively using. By weaving these keywords into your product titles, descriptions, and backend search terms, you can boost your product’s visibility in search results. This means higher rankings and more traffic heading your way.
When you align your listings with what customers are searching for, you make it easier to connect with the right audience. This approach not only drives more sales but also improves conversion rates and helps you craft marketing strategies that match what buyers truly want.
How do SellerApp and Helium 10 compare in terms of features and pricing?
SellerApp kicks off at $39 per month with its Pro Lite plan, making it a wallet-friendly choice for sellers. On the other hand, Helium 10’s Starter plan starts at $29 per month, but its pricier tiers unlock access to over 30 advanced tools. This makes Helium 10 a go-to option for sellers who need extensive Amazon account management and keyword research features.
SellerApp shines when it comes to PPC management, product research, and supplier database tools, offering simplicity and affordability. Meanwhile, Helium 10, though generally costlier, caters to sellers seeking a more comprehensive, all-in-one platform with advanced analytics and automation tools. Deciding between the two boils down to what your business needs and how much you’re willing to spend.
Do I need to use multiple tools to analyze Amazon search volume effectively, or is one tool enough?
When analyzing Amazon search volume, leveraging multiple tools can give you a broader and more detailed perspective. Different tools often pull from various data sources and offer distinct features, helping you get a clearer picture of keyword trends and performance.
If you rely on just one tool, your analysis might lack depth. Combining tools allows you to cross-check data, spot patterns, and discover opportunities that a single tool could overlook. This strategy can be a game-changer for fine-tuning your Amazon approach and staying competitive in a crowded marketplace.
