Amazon Posts is a free feature that lets brand owners publish image and short-video content that appears on product detail pages, in category feeds, and on the Brand Store. Think of it as a social feed inside Amazon. Because it costs nothing to run, it is an easy way for supplement brands to add visibility and tell their story.
Where Amazon Posts Appear
- On your own product detail pages, in a related posts section.
- On competitor detail pages in some cases.
- In category-based feeds within the Amazon app.
- On your Brand Store feed tab.
Amazon’s official Posts page describes eligibility.
Getting Started With Amazon Posts
- Enroll your brand in Brand Registry.
- Open the Posts builder from Amazon Ads or Seller Central.
- Upload your logo and create a brand profile.
- Create your first post with an image, a caption, and tagged products.
Brand Registry is required. Our guide to Brand Registry benefits explains how to enroll.
Content Ideas for Supplement Brands
- Lifestyle images of the product in a daily routine.
- Ingredient spotlights with simple explanations.
- Behind-the-scenes shots of testing or sourcing.
- Customer favorite bundles and seasonal routines.
- Short how-to-use graphics.
Keep captions short and compliant. Avoid disease claims, just as on listings.
Best Practices for Amazon Posts
Post consistently, ideally several times a week. Use clean, high-resolution images that feel native rather than ad-like. In addition, tag the right products so each post links to a relevant page. Use category tags carefully, because they decide which feeds show your content.
For image specs that also apply here, see our A+ image guide.
Measuring Results
The Posts dashboard shows impressions, engagement, and clicks to product pages. Review which themes earn the most clicks and create more of them. Moreover, repurpose top posts as Sponsored Brands creative or social content.
Conclusion
Amazon Posts gives brands free visibility on and around their product pages. Enroll, post consistently, keep content native and compliant, and learn from the data. Need help building a content calendar? Contact Exclusiva Inc.
