Amazon A+ Content boosts product listings with visuals, multimedia, and detailed descriptions, increasing sales by up to 8% for basic and 20% for premium versions. However, these benefits depend on strict adherence to Amazon‘s rules. Non-compliance can lead to rejected content, listing suspension, or account penalties. Here’s what you need to know:
Key Compliance Points:
- Eligibility: Requires a Professional Selling Account and Amazon Brand Registry enrollment.
- Prohibited Content: Avoid pricing, promotions, customer reviews, time-sensitive language, and competitor references.
- Language Rules: Stick to factual, professional, and timeless language.
- Media Standards: High-resolution images (300 dpi min.), proper licensing, and no animations or duplicate text.
- Brand Story & Comparison Charts: Only compare your own products; focus on clear, factual data.
Benefits of Compliance:
- Faster approvals and fewer rejections.
- Better mobile and desktop display.
- Higher conversion rates and customer trust.
Properly designed A+ Content enhances visibility, builds credibility, and drives sales, but only if it meets Amazon’s guidelines. The effort is worth the reward.
Amazon A+ Content Get Rejected! How Can We Use Restricted Words Avoiding Restriction Guidelines
Amazon A+ Content Requirements Overview
Getting a handle on Amazon’s A+ Content requirements is crucial if you want to create product pages that not only comply with their rules but also perform well. These guidelines directly affect how your enhanced content is approved, which in turn impacts how effectively you can showcase your products. Let’s dive into what sellers need to know to meet these requirements.
Amazon offers two levels of A+ Content, each with its own set of eligibility conditions that unlock unique features and potential performance boosts.
A+ Content Eligibility Requirements
Accessing A+ Content isn’t automatic – sellers need to meet specific criteria to qualify for these enhanced product page features.
First, you’ll need a Professional Selling Account. Individual seller accounts don’t make the cut for either basic or Premium A+ Content.
Second, participation in the Amazon Brand Registry is non-negotiable. To enroll, your brand needs a valid trademark, and you must be listed as a Brand Representative. If you don’t have a registered brand, Amazon does allow limited access to basic A+ Content for generic products, but this option doesn’t offer the same level of features available to brand-registered sellers.
Premium A+ Content comes with even higher requirements. To qualify, you need to have a published Brand Story module across all brand-owned products in your catalog, ensuring consistent messaging. Additionally, you must have completed and received approval for at least five A+ Content projects within the last 12 months.
Here’s a quick comparison of the eligibility criteria for both levels:
| Eligibility Criteria | Basic A+ Content | Premium A+ Content |
|---|---|---|
| Professional Selling Account | Required | Required |
| Amazon Brand Registry Enrollment | Required | Required |
| Brand Representative Status | Required | Required |
| Generic Products Alternative | Available | Not Applicable |
| Published Brand Story on All ASINs | Not Required | Required |
| 5+ Approved Projects (12 months) | Not Required | Required |
Meeting these criteria isn’t just about eligibility – it also opens the door to additional benefits that can boost your product’s visibility and appeal.
Benefits of Following Amazon Guidelines
Sticking to Amazon’s A+ Content guidelines offers plenty of perks that can make a real difference in how your products perform on the platform.
For starters, following the rules can simplify the submission process. When your content aligns with Amazon’s standards, you’re less likely to face rejections or have to make time-consuming resubmissions.
Well-structured, high-quality content also improves the shopping experience. It ensures your product information is presented clearly and looks great across all devices, from desktops to smartphones.
Jennifer Conley, Channel Marketing Manager at Sony, explains: "Premium A+ Content is a great way to catch a shopper’s attention and present your product the way you want to present it".
Mobile optimization is another big plus. Amazon’s guidelines ensure that A+ Content displays seamlessly on mobile devices, while Premium A+ Content takes it a step further with mobile-specific sizing adjustments that create tailored experiences for different screens.
Consistently following these guidelines also helps you maintain a positive compliance record, which can protect your account in the long run.
Finally, the enhanced features of Premium A+ Content – like full-width banners, interactive hotspots, video backgrounds, and multiple image carousels – offer a more engaging shopping experience. These tools not only grab attention but also drive higher conversion rates, ultimately leading to increased sales.
A+ Content Compliance Checklist
Ensuring your A+ Content aligns with Amazon’s standards is non-negotiable. Use this checklist to make sure every element meets their guidelines and avoid potential rejections.
Content Rules and Prohibited Elements
Before submitting your content, double-check these critical points to sidestep common compliance issues:
- Prohibited content includes:
- Pricing details like "$19.99", "discount", or "free shipping"
- Promotional language such as "limited time offer", "best seller", or "on sale now"
- Customer reviews and testimonials
- Time-sensitive phrases like "new", "latest", or "now available"
- Contact information, including emails, phone numbers, URLs, or QR codes
- References to competitors or brand comparisons
Amazon does allow up to four publication quotes or endorsements from reputable sources, but they must include proper attribution. For instance, "As featured in The New York Times – John Smith" is acceptable if appropriately documented.
Language and Formatting Rules
Keep your claims factual, supported by documentation, and written in a clear, professional tone. Avoid overusing bold, italics, or all caps. Since A+ Content remains live indefinitely, steer clear of time-sensitive language.
Additionally, warranty or guarantee details, as well as shipping or return policies, are not permitted in A+ Content. These details are managed separately within the product listing.
Image and Media Requirements
Once your text is finalized, ensure your visuals meet Amazon’s stringent image guidelines:
- Technical specifications: Images should meet a minimum resolution of 300 dpi and typically measure at least 970 x 300 pixels for banners. Low-quality images will be rejected.
- Logo restrictions: You can include only one brand logo per A+ Content module. Third-party logos or unauthorized trademarks are not allowed.
- Image content rules: Avoid animations and refrain from adding text that duplicates the product title or includes prohibited content.
- Rights clearance: Use only properly licensed images to avoid legal complications or takedowns.
- Restricted keywords: Always review Amazon’s latest list of banned terms before submitting your content.
According to Amazon’s internal data, well-compliant A+ Content can boost conversion rates by an average of 5.6%, making it a critical factor for sellers aiming to improve performance.
For sellers handling multiple products or navigating complex compliance demands, partnering with specialists like Exclusiva Inc can offer tailored guidance and advanced analytics to optimize your A+ Content while enhancing Amazon FBA results.
Brand Story and Comparison Module Guidelines
When it comes to Amazon’s A+ Content, the Brand Story and Comparison Chart modules stand out as unique tools to elevate your product listings. However, these modules come with specific rules that require careful attention. Getting them right can make a big difference in how your content performs.
Brand Story Module Rules
The Brand Story module is a visually dynamic feature, appearing as a horizontal banner with a background image and layered content modules. It’s designed to tell your brand’s story in a way that feels personal and engaging. However, this creative flexibility comes with stricter compliance rules compared to basic A+ Content.
To use the Brand Story module, your brand must be registered on Amazon with an active trademark. Within this module, you can include up to 19 individual sub-modules, such as Brand Carousel Background, Brand Story Q&A, Brand Logo & Description, and Brand ASIN & Store Showcase.
Authenticity is key when crafting your Brand Story. Amazon expects your content to reflect your brand’s mission and values accurately. This is your chance to highlight your brand’s personality while sticking to the facts.
Make sure your Brand Story content is unique and doesn’t overlap with other A+ Content on your listing. Since the Brand Story module typically appears first, it’s crucial to provide fresh, valuable information here.
High-quality visuals and a consistent tone are a must. Strong design choices can leave a lasting impression, so ensure your images are sharp and your messaging is cohesive. Additionally, proofreading is non-negotiable – spelling and grammar mistakes can undermine the professionalism of this prominently placed content.
Once your Brand Story is polished, turn your attention to the Comparison Chart module to maintain a cohesive presentation across your listing.
Comparison Chart Rules
Comparison charts are a practical way to help shoppers understand the differences between your product variations. However, Amazon enforces strict rules for these modules. The most important rule? You can only compare your own products – competitor comparisons, whether direct or indirect, are strictly prohibited.
This means avoiding any language or phrasing that implies a comparison to competitor products. General category-level comparisons, such as comparing LED bulbs to halogen bulbs, are allowed, but directly referencing another brand’s model is not.
Starting August 19, 2024, Amazon will limit Premium A+ Content to just one comparison chart per listing. This makes it even more important to select and present the most relevant information.
To create an effective comparison chart, use a clear and factual table format. Highlight measurable features, specifications, and benefits that help customers make informed decisions. Incorporate relevant keywords thoughtfully to improve search visibility without compromising readability.
With more than 60% of Amazon shoppers browsing on mobile devices, it’s essential to design your comparison charts with mobile users in mind. Use concise column headers, limit the number of comparison points, and ensure text remains legible even on smaller screens.
Investing time in compliant and well-designed Brand Story and Comparison Chart modules can significantly impact your sales. In fact, Premium A+ Content has been shown to increase sales by up to 20%. Paying attention to these details is a smart move for getting the most out of your content efforts.
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Pre-Submission Review and Final Checks
Before submitting your A+ Content, take the time to go through a detailed review to ensure everything meets the required standards. A thorough check can save you from delays or rejections.
Desktop and Mobile Display Check
Make sure your A+ Content looks great on both desktop and mobile devices. Use the preview feature to see how it appears across different screens. Something that looks polished on a desktop might feel cramped or hard to read on a mobile device.
Check that text is easy to read, images are crisp, and all visual elements are clear on any screen size. On mobile, keep in mind that users see the product description before the bullet points. This means clarity and organization are even more important. Once you’ve confirmed the display works well on all devices, double-check that your content aligns with US formatting and technical standards.
US Standards Compliance Check
Amazon’s US marketplace has specific guidelines for formatting and language. Here are some key points to keep in mind:
- Write out all numbers under 10.
- Use consistent punctuation, including serial (Oxford) commas.
- Capitalize each major word in headers.
Your content should be polished – free from grammar errors, punctuation mistakes, and misspellings. Avoid excessive use of all-caps or improper font styles. Also, don’t include HTML tags or non-English text unless it’s essential to your brand identity.
For images, ensure they meet these technical standards:
- File size under 2 MB.
- Minimum resolution of 72 dpi.
- Supported formats: .jpg, .bmp, or .png in RGB.
Make sure your images are sharp, watermark-free, and include accurate alt-text for accessibility.
Final Error Review
Take a step back and review your content as if you’re seeing it for the first time. Does it flow well? Is everything clear and accurate? Ensure that all claims about your product are truthful and backed by evidence. Amazon requires verifiable information to avoid rejections or potential account issues.
Consistency is crucial. Keep the tone, terminology, and formatting uniform throughout. Inconsistent product names or mixed styles can confuse customers and harm your brand’s credibility. If possible, ask a colleague to review your work. A fresh set of eyes can catch errors or unclear phrasing you might have missed.
Conclusion: A+ Content Compliance Success
Sticking to Amazon’s A+ Content compliance guidelines isn’t just about avoiding setbacks – it’s about unlocking your full sales potential. Basic A+ Content can increase sales by up to 8%, Premium A+ Content can push that number to 20%, and some sellers even report gains as high as 58%. These numbers highlight how crucial it is to get every detail right.
Every aspect of your content matters. Precision and professionalism create a trustworthy presentation that resonates with customers. By focusing on the details, you ensure your content not only meets Amazon’s standards but also builds confidence in your brand.
Following Amazon’s rules isn’t just about keeping your listing live – it’s about protecting your sales momentum. Adhering to these guidelines shields your listing from rejection or even removal, keeping your product visible and your conversions steady.
With more than 60% of Amazon shoppers browsing on mobile devices, it’s essential to preview your content across all platforms. Ensuring your A+ Content looks great on every device guarantees a smooth and engaging shopping experience for your customers.
"A+ Content helps bring your brand’s story to life by adding videos, enhanced images, shoppable product-comparison charts, and more to your product detail pages." – Sell.amazon.com
The time and effort you put into compliance pay off in big ways. Clear, accurate, and standards-compliant content helps customers make informed choices, builds trust in your brand, and drives the conversions that make A+ Content so impactful. Combine compliance with compelling storytelling and eye-catching visuals, and you’ve got a winning formula for success on Amazon.
At Exclusiva Inc, we know navigating A+ Content compliance can be overwhelming. That’s why we’re here to help. Our team specializes in creating high-performing, fully compliant A+ Content – from planning to submission – designed to maximize your Amazon FBA sales. Let us help turn your A+ Content into a powerful sales driver.
FAQs
What advantages does Amazon’s Premium A+ Content offer compared to Basic A+ Content?
What Is Amazon’s Premium A+ Content?
Amazon’s Premium A+ Content offers a range of features that elevate product listings beyond the capabilities of Basic A+ Content. With advanced modules like videos, interactive hotspots, enhanced comparison charts, and carousels, it transforms your product pages into a more dynamic and visually captivating shopping experience. These tools allow you to craft a compelling product story that helps your listings grab attention and stand out.
One of the most impressive benefits of Premium A+ Content is its potential to drive sales. It can increase sales by up to 20%, far surpassing the 8% boost typically seen with Basic A+ Content. The inclusion of larger images, videos, and interactive elements not only adds a polished, professional touch but also fosters trust with shoppers. This combination of features can lead to higher conversion rates and improved profitability.
What are the key image and media requirements to ensure my Amazon A+ Content is approved?
To make sure your Amazon A+ Content meets image and media standards, stick to high-quality, high-resolution images with a resolution of at least 72 dpi. For the best results, aim for 300 dpi. Ensure that images occupy at least 85% of the frame and feature a pure white background (RGB 255,255,255) for main product photos.
Avoid animated formats like GIFs, and stick to JPG, BMP, or PNG formats with a file size under 2 MB. Stay away from blurry, pixelated, or low-quality visuals. Following Amazon’s specifications for size, format, and quality will help reduce the chances of rejection and showcase your products in a polished, professional way.
What should I do if my Amazon A+ Content is rejected for non-compliance?
If your A+ Content gets rejected, the first step is to check the rejection notification from Amazon. This will outline the specific issues, which often include things like poor image quality, incorrect text, or violations of Amazon’s branding rules.
Once you’ve identified the problem, review Amazon’s A+ Content guidelines thoroughly. Compare your content against these rules to spot and fix any compliance issues. Update your images, text, and formatting as needed to ensure everything meets Amazon’s standards before resubmitting.
If you’re still unclear about the rejection or need extra help, don’t hesitate to contact Amazon Seller Support. They can provide additional insights and guidance to help you get your content approved without unnecessary delays.
