Selling on Amazon internationally? Here’s what you need to know: Expanding into global markets requires understanding competitors in each region. This involves analyzing pricing, keyword rankings, sales strategies, customer feedback, and market dynamics. With Amazon operating in 19 countries and shipping to 100+, every marketplace has unique challenges and opportunities.
Key Takeaways:
- Why it matters: Competitor analysis helps sellers identify trends, refine strategies, and improve global performance.
- Challenges: Sellers face localized pricing, cultural differences, logistics, and compliance issues.
- Tools to use: Popular options include Helium 10, Jungle Scout, SellerSprite, and Keepa Premium for tracking competitors and optimizing listings.
- Actionable strategies: Research competitors’ keywords, pricing, and reviews. Adjust listings and advertising to fit local preferences while maintaining profitability.
Quick Tip: Start small – use a basic tool like Keepa Premium ($17.50/month) for pricing insights, combined with Helium 10 ($29/month) for keyword research. As your business grows, scale up with advanced tools and localized strategies to dominate new markets.
Tools for Global Competitor Analysis
Overview of Competitor Analysis Tools
Amazon competitor analysis tools are essential for evaluating product performance, spotting market gaps, and refining sales strategies. These platforms pull data from various sources to provide sellers with a clear view of their competition across different marketplaces.
Some of the top tools for global competitor analysis include Helium 10, Jungle Scout, AMZScout, and SellerSprite. Each tool brings unique strengths to the table, depending on your needs. For example, Helium 10 – rated 4.8/5 – is celebrated for its wide range of features, user-friendly interface, and in-depth reporting. On the other hand, SellerSprite is particularly strong in analyzing international markets, offering better global marketplace support compared to tools that focus primarily on the U.S. market. Meanwhile, AMZScout shines in identifying niche opportunities and analyzing product demand, helping sellers find untapped markets.
"AI is changing the game for marketers at the moment. If you aren’t adopting AI in your day-to-day processes, the risk of falling behind your competitors becomes greater and greater." – Dan Shaffer, Director at SEO.com
Artificial intelligence is playing an increasingly important role in these tools. The AI in marketing industry was valued at $47.32 billion in 2025 and is expected to grow to $107.5 billion by 2028. This trend underscores the importance of leveraging AI-powered tools to stay competitive.
Next, let’s compare the features and pricing of these tools to help you decide which one fits your global strategy.
Comparing Tools for Global Selling
If you’re selling internationally, you’ll need tools with features like multi-marketplace support, currency management, and tailored analytics. Pricing and features can vary widely, so it’s crucial to understand what each tool offers.
| Tool | Monthly Price | Best For | Global Features |
|---|---|---|---|
| Helium 10 | $29 – $229 | All-in-One Amazon Analytics | Multi-marketplace keyword research, international listing optimization |
| Jungle Scout | $49 – $229 | Sales Analytics with AI | Global product research, international market validation |
| AMZScout | $49.99 | Niche and Product Demand Analysis | Cross-marketplace product hunting, global trend analysis |
| SellerSprite | Varies | International Market Analysis | Strong international marketplace support, global keyword tracking |
| Keepa Premium | $17.50 | Price and Sales History | Multi-marketplace price tracking, historical data across regions |
| SellerApp | $99 – $149 | Professional Analytics | Multi-currency support, international PPC management |
For sellers focusing on pricing strategies, Keepa Premium is a budget-friendly option at $17.50 per month. It offers detailed price history and competitor tracking across multiple marketplaces, making it ideal for understanding long-term trends.
If your priority is advanced international support, SellerApp’s Professional Plan at $149/month delivers features like multi-currency management and international PPC optimization.
When comparing Helium 10 and Jungle Scout, the choice often depends on your experience and goals. Helium 10 provides a more robust suite of tools for tasks like keyword research and listing optimization across global markets. Meanwhile, Jungle Scout is simpler to use, making it a better fit for beginners exploring international selling.
With this comparison in mind, the next step is selecting the tool that aligns with your specific business needs.
How to Choose the Right Tool for Your Business
Choosing the right tools depends on your business goals, budget, and target markets. If you’re new to selling, it’s better to start with a focused approach rather than juggling too many tools at once.
For initial market research and product validation, Amazon’s free Product Opportunity Explorer is a great starting point. Pair it with a basic paid tool to get actionable insights without overspending.
If you’re working with a tight budget, start with Keepa Premium at $17.50 per month for price tracking. Combine it with Helium 10’s basic plan at $29 per month for keyword research. Together, these tools cover the essential needs for most international sellers.
For established sellers with more resources, higher-tier plans from Jungle Scout or SellerApp provide advanced features like automated competitor tracking, advertising analysis, and forecasting tools. For instance, PPC Entourage – starting at $47 per month – specializes in advertising optimization, while Sellerboard ($19–$79 per month) focuses on inventory management and profit tracking.
International sellers should prioritize tools with strong multi-marketplace capabilities. SellerSprite is excellent for global markets, and platforms that handle multiple currencies automatically can save significant time when analyzing competitors across regions.
To avoid wasting time and money, start with one or two essential tools that align with your strategy. Master their features, then add more specialized platforms as your business expands. With nearly 2,000 sellers joining Amazon every day, having reliable tools and a clear strategy is key to staying ahead in crowded markets.
Step-by-Step Process for Analyzing Global Competitors
Finding Key Competitors in Target Markets
The first step in understanding your competition is figuring out exactly who you’re up against in each market. This can be tricky, especially when entering new international markets where different brands may dominate.
Start by running broad keyword searches in your target market. For example, if you’re selling wireless headphones, search for terms like "wireless headphones" or "bluetooth earbuds" in the local language. Then, refine your search with more specific terms that highlight your product’s features, such as "noise canceling headphones" or "sports wireless earbuds".
Pay attention to the top 10 to 20 products on the first page of search results. These are likely your strongest competitors, as they are capturing the most attention for key search terms. Don’t just focus on products identical to yours – include any that solve the same customer problem.
Use Amazon’s search filters to narrow down your competitor list. Adjust filters for price range, customer ratings, and Prime eligibility to identify competitors in your specific niche. For instance, a $200 premium headphone brand operates in a different space than a $30 budget option, even if both are in the same category.
Keep track of competitor products using a spreadsheet or a product tracking tool. Record details like ASIN numbers, brand names, pricing, review counts, and average ratings. This creates a solid base for ongoing analysis.
Don’t overlook international competitors that might not have a strong presence in your home market. For example, a brand that dominates Amazon.de may be relatively unknown on Amazon.com. These insights can reveal local customer preferences and marketing strategies.
Once you’ve identified your competitors, the next step is to dive deeper into their performance.
Analyzing Competitor Data
With your competitor list in hand, it’s time to dig into the data to uncover what’s working in your market and where you can find opportunities.
Start by reviewing competitor product listings. Examine titles, bullet points, descriptions, and images to identify their strengths and weaknesses. Look for patterns in how top sellers structure their listings – do they emphasize benefits over features? How do they present technical details?
Use reverse ASIN lookup tools for keyword research. Tools like Helium 10’s Cerebro can show which search terms are driving traffic to competitor products. Focus on high-volume keywords that appear across multiple listings to guide your strategy.
Monitor competitor pricing and review trends to uncover promotional tactics and product strengths or flaws. For instance, track how often they run sales, adjust prices, or offer deals like coupons or bundles. With 75% of U.S. consumers prioritizing highly rated products on Amazon, understanding review trends is critical.
Investigate advertising strategies. Note which competitors appear in sponsored ads for your target keywords, and analyze their ad copy, messaging, and bidding behaviors. Given that Amazon CPCs increased by 52% year-over-year in 2023, efficient advertising is more important than ever.
Don’t ignore social media activity. Around 70% of millennials and over 50% of Gen Z shoppers make purchases directly through social media. Additionally, platforms like YouTube account for about 60% of Amazon referrals, so check if competitors are leveraging video marketing.
Use tools to organize your findings by exporting insights to CSV files or summary reports. This will help you track trends and opportunities over time.
Armed with this data, you’ll be ready to pinpoint opportunities to differentiate your product.
Finding Opportunities to Stand Out from Competitors
Competitor analysis isn’t about copying what others do – it’s about finding ways to set your product apart and capture market share.
Look for weaknesses in competitor products by analyzing negative reviews and customer complaints. Common problems like bad packaging, unclear instructions, or missing features can highlight areas where your product can shine. For example, if customers frequently criticize a competitor’s poor customer service, emphasize your superior support.
Think about product differentiation. This could mean highlighting your product’s origin if it’s associated with quality, improving packaging to stand out, or offering different sizes to appeal to your audience.
Address feature gaps. Identify ingredients, materials, or functionalities competitors don’t emphasize. Adding a unique feature or including a bonus accessory can make your product more appealing. Bundling complementary items is another way to enhance value.
Pricing should reflect value, not just undercut competitors. A race to the bottom on price is rarely sustainable. Instead, focus on justifying your price with better features, quality, or customer experience.
Optimize your listings by comparing them to top-performing competitors. Use sharper images, more detailed descriptions, and keyword-rich yet reader-friendly titles. A well-optimized listing can attract significant attention, especially if competitors have weak photos or incomplete details.
For international markets, localize your approach. Research how your product fits local preferences and buying habits. Competitors often rely on generic translations that don’t connect with local shoppers, so tailor your listings and ads to resonate with the audience.
Finally, exceptional customer service can set you apart. In markets where competitors struggle with support, offering top-notch service can build loyalty, earn positive reviews, and drive repeat purchases.
Keep an eye on how competitors respond to market trends, seasonal shifts, and new product launches. Their actions – or lack of action – can reveal opportunities for you to act quickly and gain an edge during key selling periods.
Analyze Market and Product on Your Own for Amazon FBA International Selling!
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Strategies to Outperform Global Competitors
Once you’ve gathered key insights about your competitors, it’s time to put that knowledge into action. By tailoring your approach to each market, you can create strategies that resonate with local audiences and help you maintain a competitive edge. Below, we’ll explore how to refine your product listings, pricing, and advertising to thrive in global markets.
Optimizing Product Listings for Local Audiences
Think of your Amazon listing as your storefront – it’s the first impression customers get of your product. To connect with local audiences, you need to adapt every aspect of your listing, from language and images to measurement standards and cultural preferences.
Start with thoughtful translation. It’s not just about converting words from one language to another; it’s about understanding how local shoppers search for and describe products. For example, 72% of customers are more likely to buy from websites in their native language. Missteps in terminology can hurt visibility – like using "diapers" instead of "nappies" in the UK, where "diapers" are typically associated with adult products.
To get this right, work with experienced e-commerce translators rather than relying on automated tools. These professionals understand the language, shopping habits, and cultural nuances that can make your listing stand out.
Don’t overlook visuals. Localize your product images by featuring models or settings that align with regional expectations. Adjust design elements, and make sure sizes, dimensions, and currencies are presented in familiar formats. This reduces confusion and makes the buying process smoother.
Additionally, ensure your listings meet the legal standards of each market. This includes adapting return policies, warranty information, and safety instructions as needed. Research each target market thoroughly to understand local preferences and shopping behaviors before making adjustments.
Using Competitive Pricing Strategies
Once your listings are fine-tuned for local audiences, the next step is to tackle pricing. Competitive pricing is a powerful tool, but it requires careful planning to balance market demand with profitability.
Repricing can help you stay competitive without sacrificing margins. Depending on the market, you might use rule-based repricing for more control or algorithmic repricing to respond to market changes quickly and improve your chances of winning the Buy Box.
For international markets, keep an eye on fluctuating exchange rates and local economic conditions. Adjust your minimum price thresholds accordingly and analyze regional competitors to align with local market dynamics. Using repricing tools with multi-currency and multi-marketplace functionality can simplify this process.
Different markets call for different pricing strategies. For instance, German shoppers may be more price-sensitive, while Japanese customers might prioritize quality over cost. To increase your chances of securing the Featured Offer (Buy Box), price your products competitively – ideally at or below what major retailers outside Amazon are offering. Sweeten the deal with perks like free or faster shipping, and use A/B testing to find the ideal price for each market. Promotions, coupons, and deals can also help you build momentum as you enter new regions.
However, be cautious. Amazon monitors pricing practices closely and may intervene if your strategies compromise customer trust.
Improving Advertising and PPC Campaigns
Just like your listings, your advertising and PPC campaigns need to reflect the unique characteristics of each market. What works in one country might not land the same way in another, so adapting your approach to fit local preferences is key.
Start with detailed market research to uncover trending keywords and shopping habits in your target regions. Tools like SEMrush and Ahrefs can help you identify what potential customers are searching for, enabling you to create more effective, localized ad campaigns.
Craft ad copy that resonates with local audiences by taking linguistic and cultural nuances into account. Collaborate with native speakers to ensure your messaging feels authentic. Also, align your campaigns with local seasonal events – while Black Friday may dominate in the U.S., events like Golden Week in Japan or Diwali in India can drive significant sales in those markets.
Adjust your bidding strategies based on local competition and cost-per-click rates, which can vary widely between regions. Make sure your pricing reflects local currencies, and offer popular regional payment options to make transactions seamless for customers.
Take advantage of Amazon’s tools, such as the Marketplace Web Service (MWS) and Build International Listings (BIL), to manage your global campaigns more efficiently. Treat each market as distinct, and stay attuned to local consumer trends and festivities to maximize your advertising success.
How Exclusiva Inc Supports Amazon Sellers with Global Competitor Analysis
Effective competitor analysis is a cornerstone for success in global markets, and Exclusiva Inc offers the expertise Amazon sellers need to navigate these challenges. The agency specializes in helping sellers understand and leverage competitive insights across multiple Amazon marketplaces, turning data into actionable growth strategies.
Tailored Support for International Expansion
Expanding into international markets comes with its own set of hurdles. Exclusiva Inc addresses these by offering a tailored approach to competitor analysis and market entry. Instead of generic solutions, they collaborate closely with clients to align strategies with specific goals, product categories, and target markets.
The process begins with a free consultancy call with Mohammed Jamil and his team. During this session, they assess your Amazon business, identify your competitive standing, and uncover opportunities in global markets. Following this, Exclusiva Inc conducts in-depth market research to evaluate competition, demand, and pricing strategies.
"We understand the challenges of starting and growing an Amazon FBA business", said Mohammed Jamil, owner of Exclusiva Inc. "That’s why we’re dedicated to providing our clients with comprehensive support every step of the way. Our ultimate goal is to help our clients achieve long-term success on Amazon."
This tailored approach also extends to product niche selection. Exclusiva Inc thoroughly examines competitor landscapes across various regions to identify markets that balance demand and competition. This ensures sellers can target the right opportunities for their products and business model.
Advanced Tools for Multi-Marketplace Insights
Analyzing competitors across multiple Amazon marketplaces requires more than just basic tools. Exclusiva Inc uses advanced analytics to deliver valuable insights into competitor behavior, pricing trends, and market dynamics across regions.
Their analytics-driven approach provides detailed competitor performance tracking and optimization. By continuously monitoring sales performance and comparing it with competitors, the team makes data-informed adjustments to improve profitability and market positioning.
These multi-marketplace insights go beyond surface-level data. They include competitor pricing strategies, advertising spend patterns, and other critical factors, giving sellers a comprehensive view of the competitive landscape. This information equips clients to make smarter decisions about product launches, pricing, and marketing in new regions.
Turning Data Into Success Strategies
Exclusiva Inc’s global competitor analysis isn’t just about gathering data – it’s about transforming that data into actionable strategies. Their services cover every stage of Amazon selling, from initial market entry to scaling for long-term growth.
Their expertise in listing optimization and PPC management, informed by competitor insights, helps boost product visibility and sales. By analyzing what works for top competitors in each market, they guide clients in creating standout listings that maintain a competitive edge.
Exclusiva Inc also supports clients in expanding their product lines based on identified competitive gaps. They assist with optimizing listings for new markets, implementing revenue-boosting strategies, and even sourcing reliable suppliers for new product launches. Additional services include setting up seller accounts in new marketplaces and selecting the best fulfillment programs for each region.
To further enhance competitiveness, Exclusiva Inc offers specialized services like 360 product videography and Amazon storefront photography. These visual tools help products stand out against established brands in new markets. Their integrated marketing strategies ensure that clients’ competitive strengths are effectively showcased across all channels.
Conclusion
Key Takeaways for International Amazon Sellers
Expanding your Amazon business internationally starts with a solid understanding of your competition. By analyzing competitors in different markets, you can identify trends, discover gaps, and find ways to make your products stand out. Learning from successful listings while steering clear of common mistakes can help refine your approach and boost your chances of success.
The main areas to prioritize include pricing strategies, product performance metrics, marketing tactics, and customer engagement methods. Knowing how local competitors operate, along with understanding market dynamics and consumer preferences, is essential for navigating international markets effectively.
"If you are not doing Amazon competitor research, you are leaving money on the table. Your competitors are already analyzing your listings, so why aren’t you doing the same?" – Francisco Valadez, VP of Brand Operations
The most successful sellers are those who consistently adapt their strategies based on market trends and performance data. With these insights, you’ll be better equipped to take the next steps toward building a strong global presence.
Next Steps for Expanding Your Amazon Business Globally
With these strategies in mind, it’s time to put them into action. Study where your competitors excel, whether it’s in product features, pricing, or marketing, and use that knowledge to enhance your offerings.
Regular updates to your Amazon listings based on data-driven insights are crucial. Test localized PPC campaigns, run targeted promotions, and explore partnerships with influencers to connect with your audience. Tools like PickFu can help you fine-tune your content to resonate with local markets.
Keep a close eye on performance. Analyze customer feedback, track sales metrics, and monitor click-through and sell-through rates to stay ahead of market shifts and evolving consumer demands.
If you’re ready to take your Amazon business global but want to minimize risks, working with professionals can make all the difference. Exclusiva Inc offers expertise in global competitor analysis and international expansion, guiding you from market research to ongoing optimization. Their support allows you to focus on growth while they handle the complexities of international markets.
The potential for global growth is immense, but success depends on having the right strategy, tools, and support in place. By following a structured approach to competitor analysis, you can create a strong foundation for your international Amazon strategy and position your business for long-term success. Now’s the time to take the leap and unlock new opportunities.
FAQs
What challenges do Amazon sellers face when expanding globally, and how can they address them?
Expanding into international markets comes with its fair share of hurdles for Amazon sellers. These include tackling regulatory complexities, managing currency exchanges and payments, dealing with logistics and shipping, bridging language and cultural gaps, and standing out against local competitors. While these challenges can seem daunting, they’re far from insurmountable with the right approach.
To navigate these obstacles, sellers should prioritize in-depth market research to grasp local demand and identify competitors. Tailoring product listings – like adjusting descriptions and keywords – can help create a stronger connection with international customers. Partnering with multiple logistics providers can streamline shipping processes, while using data-driven insights allows sellers to fine-tune pricing and inventory management. By adopting these strategies, sellers can expand their reach and thrive in global markets.
What are the key differences between Helium 10 and Jungle Scout for global competitor analysis, and which is better for new Amazon sellers?
When it comes to competitor analysis, Helium 10 and Jungle Scout both bring a lot to the table, but they serve slightly different purposes. Helium 10 is a standout for its advanced keyword research and sales estimation tools, making it perfect for sellers who want to scale their business using detailed data insights. Meanwhile, Jungle Scout shines with its user-friendly interface and flexible product research features, which are especially helpful for those just starting out.
For new Amazon sellers, Jungle Scout’s simplicity and budget-friendly pricing can make it an excellent entry point. But as your business expands, Helium 10’s comprehensive feature set offers deeper insights, which can be invaluable for growing into international markets.
How can Amazon sellers stand out from competitors when expanding into international markets?
To make a mark in international markets, Amazon sellers should emphasize strong branding and standout product features. Showcasing the product’s origin, including value-packed extras, and using eye-catching packaging can help grab attention. Pair these efforts with high-quality images and clear, engaging product descriptions to leave a lasting impression.
Sellers can also boost their appeal by offering competitive prices and adaptable shipping options that cater to local customers. A well-communicated and market-specific value proposition can further set your product apart and encourage sales.
